BTL promos provide unique opportunity to make the acquaintance of a brand because it is presented by a live person. You can talk to him, joke, argue and even quarrel - socialize. These all is impossible by watching TV commercials or outdoor billboards. In fact consumer promotions offer customers role of active participants, allowing them to hold the reins.

Integrated communications often include BTL support to have close contact with consumer. Communicating in the points of sale, on the open markets, in the places of crowd the brand uses two-way communication: informs about its innovations, and ask for consumers’ opinion.

The issue of activity effectiveness is an issue of the agency competence. Would it convince the consumer to a dialogue or not? Would the man read a leaflet or throw it away?
Ordering promos in URA Marketing, you may count on the consumers who will vote for your product with their purses.

My God week with URA Marketing!

PR activities Period: March 2014 Coverage: Tashkent More on facebook.com

Huawei Launch Meeting 2012

PR Conference Period: September 2012 Coverage: Tashkent More on facebook.com

Buy the insurance and get a tour ticket!

PR акции Period: March 2012 Coverage: Tashkent Подробнее на PR.uz

Rexona - both Happy and Sexy now!

PR Campaign Period: June 2011 Coverage: Tashkent Подробнее на PR.uz

Joyful celebration of the All Fool's Day in Tashkent by Nescafe!

PR Campaign Period: March - May  2011 Coverage: Ташкент и региональные города Узбекистана Подробнее на PR.uz

SPLASH: For home and Office

PR Campaign Period: October 2010 Coverage: Tashkent Подробнее на PR.uz

Meeting with mass media representatives could make the brand famous in one day. Illustrating the fact the brand has corresponding to mass fever news. In all other cases news is created by PR services and presented at press conferences.

A PR campaign budget could be significantly optimized if an experienced outsourcer is involved.
URA Marketing has 20 years experience of conducting PR events. The agency will present an overview of the popular mass media in Uzbekistan, provide data on TV shares and ratings of TV programs (source: TV measurements, people meter panel, SIAR Research and Consulting). Besides this, you will receive  comprehensive data on press circulation, radio coverage and web sites audiences.

The agency will also facilitate in choosing a press conference venue, undertake all the logistics, prepare a press-kit and branded souvenirs. Upon work completion it will present press-clippings and a video and photo report.

Big events as a rule are good examples of the integrated communications.  They combine both a consumer promotion and prior the concert performance, PR-campaign, and media and virus advertising. In some cases one can find the elements of HoReCa, ambient-ad and guerrilla marketing. Intersection of forms adds interactivity and dynamics, which, as studies shows, are so valued by consumers.

B2b and b2c events take place in the advertising. Mass actions gather huge audience, with whom a sponsor brand may build a dialogue and achieve mutual understanding. The more incentives the event carries the wider a response would be drawn.

URA Marketing is experienced in organizing and conducting festivals, concerts and exhibitions. In every separate case a unique mechanics of communication was created. It emphasized social sound of a brand, which meant a desire to talk with and listen to consumer.